Thursday, June 2, 2011

New job, edo style....



I just recently started what is perhaps the coolest job in the world. I have been lucky enough to become part of the sales team at edo Interactive. I am back into the advertising sales world and back working downtown. Really I could not be happier as I am loving everything about this new job and company. To give you a little bit of background.......edo is a consumer marketing platform designed to drives sales at the retail level. On one end we partner with banks to access their debit and credit cardholders and their transaction data. On the other end, we partner with retailers to help them get through the final mile and get consumers to spend at their locations. The nitty gritty, the process works like this.....we use the bank transaction data information and their platform of cardholders to create unique and targeted deals and incentives for consumers to help retailers drive sales at the store level. Consider us the targeted, easy, efficient coupon of the future. Probably the most unique thing about this whole process is that consumers do not need a paper coupon when checking out at the various retailers. Everything is preloaded onto their credit card and so all they have to do is shop, swipe and save. Pretty cool, huh?

We are headquartered in Nashville, TN and were started four years ago by some really smart, driven entrepreneurs who had this amazing idea. We work with all national brands and retailers and with our sales team here in Chicago, we are just starting to get things rolling. I know edo is going to be taking off here real soon. Get ready to read about us in the news! The next google? The next Groupon? The first edo. Enough said....